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When you talk business with Markku Sauvala, Sales Director of the Helsinki based freight forwarder ProStarLog, the key word that will come soon into the discussion is « trust »: the trust customers are putting into your ability to deliver, the trust you put into your business partners they will keep their their promises, trust that your own organization will be able to fulfill its commitments no matter what happens.

Lack of visibility is a challenging issue

As an experienced freight forwarder, ProStarLog relies on a network of transporters and subcontractors to deliver the best service to its customers at an optimal cost. The fact that they do not have full control of what happens in the supply chain can be stressful for the company and for customers.

ProStarLog customers expect a high level of information reliability about their shipments. With track and trace systems not being integrated between supply chain players and only delivering visibility at waypoints, it was a real challenge to supply accurate information. This lack of visibility was a cause of inefficiencies and costs. This was especially the case when something went wrong. Therefore, the company wanted a simple solution that would allow them to have a clear and visible view over the whole delivery chain across multiple countries, logistics partners and means of transport.

About ProStarLog
ProStarLog is a Helsinki based freight forwarder, specialized in cargo consolidation and groupage transportation.

Their services include regular groupage transportation to Russia, international freight forwarding, import, export, transit customs clearance, terminal handling, warehousing and global real-time cargo tracking


Download Case Study [pdf 394 KB]

Improved service quality and reduced costs with end-to-end visibility

From day one, Kizy has been able to help ProStarLog in achieving a complete visibility of their whole supply chain across countries, providers and means of transportation. The data provided by the Kizy live trackers helps ProStarLog in providing answers to their customers on the whereabouts of shipments in record time. Furthermore, it has resulted in lowering costs and elevating its service quality.

In addition, data by Kizy enables the company to evaluate their partners based on objective, independent information and serve as a basis for joint operational improvements. By implementing Kizy systematically, ProStarLog has been able to reduce the handling time for customer requests by 50 % and has seen a 20 % increase in customers’ retention rate. This has resulted in greater trust between ProStarLog and its clientele.

“With Kizy we always benefit from the same level of end-to-end supply chain visibility, no matter with which transporter we actually work.” Markku Sauvala

Sales Director, ProStarLog


Increased customer retention


Shorter handling time for customer complaints

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